Cheap Stock Video Footage: The Future of Content Marketing

Video is becoming an import part of content marketing all around the world. However, it takes more than just conducting your own video shoot to realize its full potential. You should also consider cheap stock video footage if you want to create a compelling video without going beyond your budget. Imagine the world 5 years from now. Would you still be reading this or would you be watching a video of it? It’s an interesting thought to ponder about.

With online video content becoming a key means to get information, small business need to include them in their content marketing. They can use their full video or purchase cheap stock video footage, or a combination of both. A well done video content will get their business to higher levels as more users visit their websites and/or read their blogs. Moreover, the inherent share ability of videos will allow more people to learn about their business.

In the age of information overload, it is naturally engaging to incorporate videos to content marketing. In recent years, production costs have fallen but conducting your own shoot is still pretty expensive – especially if you are running low on budget. Fortunately, there is cheap stock video footage available in the Internet today. You do not have to have the technical skills to create them to be able to use its full potential.

There are also some things you need to keep in mind when using videos in your marketing. The most important is taking your audience into consideration. Make sure that the video is relevant to them. If you do not have the time and resources to shoot your own video that conveys your message in a more specific way, feel free to browse stock media sites and purchase a relevant cheap stock video footage. For affordable prices, you will get the necessary license and release to protect you from copyright issues. You can get cheap stock video footage at various resolutions and prices. For web purposes, you can get one footage for a lower price. However if you are looking for higher resolution such as HD and 4K, you need to prepare a couple hundred dollars for premium content.

Finally, be creative. Get the perfect cheap stock video footage and build around it to create the best campaign. Keep in mind that creativity wins over production costs all the time. It doesn’t matter if you shoot your own videos or purchase a stock video as long as the end-product is relevant to the needs of your intended audience. But, why don’t you have both? Incorporate stock video to your original footage to stay on budget without compromising quality. If you get this right, your video will be the future of your content marketing.

Where Can You Get Royalty Free Video Clips?

Royalty free video clips have been an important part of many productions for the past few years. They are often easier and cheaper than shooting the video yourself. Since they are ready to be used when you need them, you can save more time to create an amazing project. You don’t have to travel and acquire permissions to get the shot you want. You don’t have to worry about them being too “stocky”, too. Many stock footage now emanate a unique, natural and modern feel.

Here are a few stock agencies where you can download royalty free videos:

  • The stock site offer HD video clips and 4K stock footage. You can explore all of them in their remarkably curated collection. 4K videos and stock footage start from $60 and cover various categories, such as Abstract and Architecture. All clips belong to two collections – Signature and Essentials. The Essentials collection offers the lowest prices, while the Signature collection have the best quality.
  • If you are looking for captivating footage at simple pricing, this is the stock site for you. They have over 10 million royalty free video clips in their collection. Over 3 million of which are in 4K. You can purchase a single footage or save with a pack, whichever suits your creative needs and budget. With over 70,000 new clips added per week, you can get fresh content regularly.
  • Adobe Stock. The best assets for your next creative project may be found inside Adobe Stock’s library. Their curated collections will help you bring your ideas to life. From inspiring scenes to contributions from dynamic artists, you will surely put your creativity in motion. You can also buy a single footage, or save more with a pack. The most popular includes 5 HD videos and allows you to save as much as $40. 4K footages are also available in the website.
  • Stock Photo Secrets Shop. At SPS, you will find millions of curated content, including premium HD videos. HD video packs are used to download royalty free video clips with members enjoying 50% discount on regular prices. That’s right! You can download a single video for as low as $18 when you subscribe to any of the stock site’s plans.
  • Storyblocks Videoblocks. If you want to save on millions of studio quality footages, check out Videoblocks. You can download anything from their 115,000 HD footage, motion backgrounds, After Effect templates, and more. All video clips come with a royalty free license. You even get to save up to 40% with marketplace discounts. The stock site does not take a cut from artists, so you get to enjoy loads of savings.

These are five of the best paid stock agencies in the industry. If you are looking for royalty free video clips, be sure to check out their offering. On the other hand, you might want to visit They offer free background videos, exclusive footage clips and other graphics you might need to create the perfect videos. All videos come with a royalty free license, so you don’t have to worry about breaking any copyright laws. Just make sure to abide with the terms and conditions of the stock site.